How to Choose Porcelain Stoneware: Italian Brands and Surface Finishes

In contemporary architecture, porcelain stoneware has long moved beyond bathrooms
and other wet areas, finding its place in living rooms, hallways, façades, and
commercial spaces. This material combines the visual appeal of natural stone with
high technical performance.

At Gallery Demasi, a wide selection of Italian and European porcelain stoneware
collections offers versatile design solutions for a variety of architectural and interior
projects.

Italian Ceramic Trends

● Highly Detailed Textures: Advanced digital printing technologies allow porcelain
stoneware to reproduce the appearance of marble — including Calacatta and Sahara
Noir — as well as natural stone, concrete, and metal with exceptional precision and
minimal visual repetition.

● Large Formats (Large Format Tiles): Tiles in sizes such as 120×278 cm
and 120×120 cm make it possible to cover surfaces with minimal grout lines,
visually expanding the space and creating a more seamless, monolithic
appearance.

 

Technical Characteristics of Porcelain Stoneware

●Durability: High-pressure pressing and firing at temperatures above 1200°C give
the material a dense and durable structure with excellent resistance to heavy loads
and scratches.

●Low Water Absorption and Frost Resistance: Porcelain stoneware has a
water absorption rate of up to 0.5%, providing high resistance to moisture. This
makes it a practical choice for wet areas, exterior applications, and spaces
surrounding swimming pools.

● Easy Maintenance: Its dense surface is less prone to absorbing stains and dirt,
making everyday cleaning and maintenance significantly easier.

Choosing the Right Surface Finish

The type of tile surface plays an important role in defining the overall character of
a space:

● Polished: Reflects light, adding depth and a striking visual effect to the interior.

● Matte/Natural: A practical surface that works particularly well in natural,
understated, and contemporary interiors.

● Satin: A soft, silky finish that creates an elegant and refined appearance.

At Gallery Demasi showrooms, conceptual interior settings combine porcelain
stoneware with carefully selected sanitary ware, faucets, and lighting. This
allows you to evaluate the material not only as an individual sample, but also
to visualise how it will look and interact with other elements in a complete interior
setting.